Guides about EAN codes

Everything sellers ask us about EAN codes, explained without jargon and without sales talk.

EAN basicsWhat is an EAN code? The complete guide for online sellersAn EAN code is a 13-digit product number, carried in a barcode, that identifies one specific item. Here is how it works and when you need one.
EAN basicsEAN vs UPC vs GTIN vs ISBN: the differences explainedGTIN is the umbrella term; EAN-13 and UPC-A are its 13- and 12-digit versions. Learn how they convert, where GTIN-14 and ISBN fit, and what ASIN or SKU are not.
EAN basicsHow to Get EAN Codes: GS1 Membership vs Buying from a ResellerGS1 membership, a reseller code or no EAN at all: an honest comparison with 2026 GS1 fees per country and the rules of Amazon, bol.com and other channels.