Guides about EAN codes
Everything sellers ask us about EAN codes, explained without jargon and without sales talk.
- MarketplacesEAN Codes for bol.com: Rules, Branded vs Unbranded, Errorsbol.com requires a GS1 EAN for branded items and does not yet enforce it for unbranded ones. Here is what that means, plus shared pages and "EAN already in use".
- MarketplacesEAN codes for Amazon: GS1 check, GTIN exemption, Brand RegistryAmazon checks barcodes against GS1 data. For branded products, use GS1 codes or a GTIN exemption with Brand Registry. Here is how each route works.
- MarketplacesGTIN for Google Shopping: when you need one and identifier_existsWhen Google Shopping needs a GTIN, when brand + MPN or identifier_exists = no is the right answer, and how to fix the most common Merchant Center GTIN warnings.